This research project explored the economic actors behind the pictured consent dialogs. We estimate that users wasted at least 2,500 years since 2018 filling out the consent dialogs of just one AdTech firm (QuantCast).
Our PETS paper tells the story of how the web community failed to standardise a user friendly way to express privacy preferences, and how these time intensive consent dialogs took hold:
Users waste time filling out these dialogs:
Websites who embed more third-parties are more likely to adopt the framework: